Game aims to promote the ‘Play4Good’ initiative by Nazara and urges young parents to encourage their children to become well versed with Swacch Bharat Abhiyan.

India, January 25, 2019 – One of India’s leading mobile gaming company, Nazara Technologies Limited (Nazara), today announced the launch of their new game ‘Chhota Bheem Swachh Bharat Run’. The game is inspired by honorable Prime Minister Shri Narendra Modi’s Swachh Bharat Abhiyan. This is a part of  Nazara’s ‘Play4Good’ Initiative wherein a mobile game is being used to educate young children with good values to keep their surroundings clean.

In the game, the main character and also the super hero for millions of children, Chhota Bheem, races to clean up the streets and areas across different cities of India and collects all the trash in nearby dumping zones. The game has a daily and weekly contests with inbuilt leaderboards and contest winners will become part of the Swachh Bharat Army inspired by Shri Narendra Modi. Members of Swachh Bharat Army will receive exciting merchandise. Chhota Bheem is setting up an example to other children to follow his lead and is taking the Swachh Bharat Abhiyan message forward to the children of India.

Nazara’s CEO Manish Agarwal, says, “We believe that gaming offers an opportunity to educate the children in an interactive and entertaining manner and with Chhota Bheem Swachh Bharat Run game, we believe that we are encouraging children to keep their surroundings clean in an engaging manner. We are glad to leverage mobile game for promoting the message of Swachh Bharat not only among children but also among young parents. We believe that through this engaging game, parents will proudly watch their children become soldiers of Shri Narendra Modi’s Swachh army whilst carrying forward the Swachh Bharat Mission.”

Nazara has over hundred million downloads of mobile games developed for children around massively popular local Indian characters apart from Chhota Bheem like Motu Patlu, Mighty Raju, Shikari Shambhu among others.

About the Product

In the game, the main character and also the children’s favorite Chhota Bheem, races to clean up the streets and areas in India and collects all the trash in nearby dumping zones. Chhota Bheem gets rewarded with his favorite yummy ladoos and he also gets a pat on the back by Shri Narendra Modi within the game. Chhota Bheem is setting an example to other children to follow lead. The game will also have daily and weekly contests with inbuilt leaderboard where winners will receive exciting Swachh Bharat Army merchandise.

About Swachh Bharat Abhiyan

Swachh Bharat Abhiyan or Swachh Bharat Mission is a nation-wide campaign in India for the period 2014 to 2019 that aims to clean up the streets, roads and infrastructure of India’s cities, towns, and rural areas. The campaign’s official name is in Hindi and translates to ‘Clean India Mission’ in English.

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