Covid-19 adversity propels Sportskeeda to open doors to 1.3Cr Esports users (June 2020)
Becomes the leading Esports news portal in India
Mumbai, June 20, 2020 – Sportskeeda, (a subsidiary of Nazara Technologies Ltd.) India’s leading sports media content platform, today rises to become the No. 1 Esports news portal in India by managing to obtain 1.3 Cr users within 2 months. The company witnessed a 70% drop in revenue when all mainstream sports were suspended with the nationwide lockdown announced in March. Sportskeeda was quick to convert the COVID adversity into an opportunity by focusing on Esports without breaking away from the core. With a 2000% hike today, the company has now emerged as the biggest Esports news destination in the country.
Sportskeeda overall boasts of over 25 Million+ monthly users and 100 million+ annual users with a major focus in the cricket, football and wrestling space. The Esports vertical which was at 25,000 daily visitors in April recently registered an influx of 20X rising to 5,00,000 daily users making it one of their key verticals today. Sportskeeda, in the Esports category, covers PUBG, Free Fire, Fortnite, Valorant, GTA, Call Of Duty, Modern Warfare, NBA, 2K20, and Halo and is on its way to increase the coverage for more games and events.
One of the major contributors to this humongous growth for Sportskeeda has been through ‘User – Content Mapping’. The team identified the existing content gaps and devised a plan to fulfill the same. However, the key value driver for this ‘all-organic’ growth has been producing quality content that engages the audience. With this, the company witnessed a 2000% increase in its daily traffic. Sportskeeda is now looking at doubling the traffic by next month.
Sportskeeda was quick to ride on the wave of Esports growth in the country. According to the ‘KPMG Report’, with an estimated net worth of $818 million in 2019, the Indian Esports industry was set to grow its revenue all the way up to INR 118.8 billion in 2023. According to ‘Newzoo’, globally, there were approximately 380 million Esports viewers in 2018 and is expected to surge to roughly 557 million viewers by 2021. However, India itself has more than 150 million Esports viewers.
On the accomplishment, Porush Jain, Founder, and CEO, Sportskeeda says “Quick thinking and apt decision making enabled us to harness the Esports growth opportunity successfully. Our strategic approach, innovation, and precision mingled with team-spirit is what truly fast-tracked the growth.”
Given Sportskeeda’s success in the Esports vertical, Manish Agarwal, CEO, Nazara Technologies Ltd. says, “The young team of Sportskeeda has always kept their users in mind while designing strategies which leads to their success time and again. Nazara has always had a predominant space in Esports with subsidiaries like Nodwin. With Sportskeeda entering the Esports news space we have not only widened our horizon but also established synergy within the subsidiaries.”
Founded in 2009, Sportskeeda is amongst the top sports news sites in India. Serving 100Mn+ annual and 25Mn+ monthly users, Major focus being on Cricket, ESports, Wrestling (USA), and Football. Sportskeeda’s content is contributed by a global community of writers, publishing 200+ articles and videos every day.
Sportskeeda became a subsidiary of Nazara Technologies Ltd., a leading global gaming and sports media company based out of Mumbai in Sept 2019.
About Nazara Technologies Ltd.
Nazara Technologies Limited (‘Nazara’) is a leading global gaming and sports media company headquartered in Mumbai, India. Nazara has business operations in 64 countries across emerging markets with services in India, Singapore, Dubai, Mauritius and subsidiary companies in Africa. The company has a diversified portfolio of gaming businesses across free to play mobile games, real money skill gaming, Esports and gaming subscription services.
Nazara has a network of over 100 Million players in India. The company has taken licensed mobile gaming rights to popular Indian IP characters like Chhota Bheem, Motu Patlu, Mighty Raju, Shikari Shambhu, Roll #21, Eena Meena Deeka, Oggy and the Cockroaches and Shin Chan. Nazara also owns IP’s like World Cricket Championship (WCC), EPIC Cricket, India Premiership and IPG.TV.
Nazara is also an investor in the gaming and sports ecosystem in India and has consummated transactions worth 50 Million USD in the last 3 years. The company has acquired a majority stake in Next Wave Multimedia Pvt. Ltd., Nodwin Gaming Pvt. Ltd and HalaPlay Technologies Pvt. Ltd. Nazara’s other investee companies include Mastermind Sports Ltd., Moonglabs Technologies Pvt. Ltd. Bakbuck, CrimzonCode, InstaSportz and NZWorld (NZWorld Kenya Ltd.) to set up operations for real money gaming in Kenya.
Founded by Nitish Mittersain in 2000, Nazara is backed by marquee investors which include West Bridge Capital, IIFL Special Opportunities Fund; Rakesh Jhunjhunwala and Turtle Entertainment GmbH, the IP owner of the world’s largest Esports franchise (ESL).