Nazara Technologies invests in BakBuck, a social contesting platform targeting the next 100 million India women (May 2019)
May 07, 2019

India, 7th May 2019: Nazara Technologies Ltd. has invested an undisclosed amount in Bakbuck, a vernacular social contesting platform operated by Khichadi Technologies Pvt. Ltd. Currently available in Hindi, Bakbuck plans to expand to 10 more Indian languages soon.

Bakbuck uses technology and immersive user interface transforming popular traditional Indian games like “Antakshari”, “Saanp Seedhi” and “ Tol mol ke Bol” amongst others, into online contests that users can play anytime, with anyone.

Bakbuck offers Indian women all over the country a safe and social platform to compete and participate in knowledge/skill based social contests and ultra-casual Indian games. This entire experience gives them the thrill and joy of learning, winning, and the much desired recognition in the digital world. Additionally, winners get the opportunity to claim gifts of their choice or donate for a noble cause on the app itself in exchange of points earned via different game play.

Bakbuck launched in August 2018 by Abhinay Jain (CEO) along with co-Founder’s Shashank Kakrecha (CTO) and Rohit Naidu (CXO) has registered 5x User-base growth in past few months with high user stickiness on the platform. Bakbuck differentiates itself from other content platforms with its focused social contesting offering and diverse user base consisting of more than 70% females from non-metro cities.

Manish Agarwal, CEO of Nazara Technologies Pvt. Ltd. says, “Nazara has successfully built a very strong network of younger audience through its investments and offerings in sports based mobile games, and is now looking at building the largest and most secure platform for virtual kitty parties where housewives can interact with each other freely and securely and enjoy a multitude of entertainment options. Bakbuck will help aggregate millions of Indian women on a common platform.”

Bakbuck CEO, Abhinay Jain says, “Coming from a small town myself, I could see how smartphones and data adoption has altered the way content is consumed by users, particularly housewives in small towns. Users are now looking for a more interactive, social and instant form of engagement on their mobile phones. This inspired us to start Bakbuck”. Bakbuck shall use these funds to enhance product development, acquire new users and build a strong community of housewives while delivering unique gaming and social contesting experiences.

Nazara technologies has been actively pursuing opportunities in different verticals of gaming that cater to both genders in all demographics. Nazara has invested in mobile gaming companies such as Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited. Nazara has taken a majority stake in Next Wave Multimedia Private Limited and NODWIN Gaming Private Limited last year and offers gaming subscription services in over 61 countries globally including, Africa, Middle East, South East Asia and the Indian Subcontinent.

About Bakbuck

Bakbuck App (operated by Mumbai based startup Khichadi Technologies Pvt ltd.) launched in August 2018 by Abhinay Jain (CEO) along with co-founders Shashank Kakrecha (CTO) and Rohit Naidu (CXO) is a vernacular Social Contesting Platform specifically designed for new smartphone users of India. Bakbuck provides infotainment through daily social contests and knowledge /skill based micro games. Users (primarily housewives) compete in a variety of Indian contests like Antakshari, Online competitions like Cooking/Mehndi championship and ultracasual micro games like Saanp Seedhi throughout the day. The winnings include coins which can be redeemed to shop for products or to make donations on the app itself providing instant gratification.

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