Nazara Tech's Paper Boat Apps Bet

16 Oct 2019

Nazara Games a leading global interactive gaming and digital sports media company has invested over ₹83 crore in India's largest kid's subscription company Paper Boat Apps. Nitish Mittersain, Founder at Nazara Technologies - HQ"s. in conversation with Shruti Mishra tells more.

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Rajesh Rao with Nitish Mittersain | Fireside Chat with Nazara

21 May 2019

Rajesh Rao with Nitish Mittersain | Fireside Chat with Nazara

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Manish Agarwal - CEO, Nazara technologies @STARup 2019 (Full Interview)

31 Mar 2019

Manish Agarwal - CEO, Nazara Technologies Experienced Chief Executive Officer with a demonstrated history of working in the computer games industry. Strong business development professional skilled in Advertising, E-commerce, BusinessDevelopment, Marketing Strategy, and Customer Relationship Management (CRM).

About -
STARup is a gathering of over 2,000 entrepreneurs, investors, corporate representatives and government officials and influencers from the Indian, Asian and European startup ecosystems. STARup, first launched in 2016, saw 700 leaders in the startup community coming together, the second edition in May 2017 saw more than 1200 participants rock the city of Bengaluru, while the NCR edition in 2018 saw a gathering of more than 1500 stakeholders.

STARup is the ultimate networking experience, ensuring you meet the right people, in the right business atmosphere through effective curation. Experienced entrepreneurs, active investors - both angels and institutions, influencers, facilitators and of course corporate representatives gather with only one agenda - BUSINESS. Attend sessions, be part of workshops, engage in round table sessions, join panels, set up 1-on-1 meetings, pitch, party and of course don't ever stop networking. At the end of two days, we promise you will want more!

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Leaders of Tomorrow | Season 7 | Nazara & WSquare

18 Dec 2018

This week we put a spotlight on two influencers, first up is a tete-a-tete with Nitish Mittersain, CEO of Nazara Games about customization being the key in the gaming industry. Next, we discuss the emerging women co-working ecosystem in Chennai with Vandhana Ramanathan, Co-Founder & CEO, WSquare.

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Manish Agarwal - CEO, Nazara Games at #KalaariSummit2018

1 Mar 2018

Hear Manish's views on Shaping India's Trillion Dollar Digital Economy #ImagineTomorrow

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The Dawn of Exits: The Incredible IPO Story | Manish Agarwal & Nitish Mittersain

22 Feb 2018

The Founder and CEO of Nazara Games talk about their journey to IPO and what the future holds for startup exits in India.

Know more about Kalaari Summit 2018 - Imagine Tomorrow: Shaping a Trillion Dollar Digital India

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In conversation with Nitish Mittersain | Nazara Games | IPO

13 Feb 2018

Nitish Mittersain, Founder of Nazara Games, a profitable, gaming business, going for an IPO soon. Watch out and get inspired. India story like none other.

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Manish Agarwal, CEO Nazara Games on CNBC Awaaz

20 Dec 2016

Watch Manish Agarwal, CEO Nazara Games talk about #Nazara's marketing and in-game branding strategy on Brand Bazaar CNBC Awaaz.

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Founder & MD Nitish Mittersain, Nazara Games on NDTV Prime Unicorn

6 Dec 2016

Watch Nitish Mittersain, Founder & MD , Nazara Games talk about Indian Mobile Gaming in a special interview with NDTV Prime. #NowPlaying

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Mr Manish Agarwal - CEO Nazara Games - Interview on Bloomberg TV

9 Aug 2016

Mr Manish Agarwal - CEO Nazara Games - Interview on Bloomberg TV

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Monetisation a challenge for Indian mobile gaming sector: Nazara CEO

8 Apr 2016

Nazara Technologies recently invested an undisclosed amount in London-based mobile gaming studio TrulySocial. In an interview with Techcircle.in, Manish Agarwal, CEO of Nazara Technologies, explains why his firm invested in the gaming company. Agarwal also shared his thoughts on the Indian mobile gaming industry and said mobile gaming will see unprecedented growth in coming years. But he cautions that monetisation is a challenge in a country like India which is not very gaming savvy. While mobile phones have brought gaming to Indian homes, the habit of making payments through in-app purchases will take time. Edited excerpts:

Will TrulySocial’s offerings have any takers in India? TrulySocial focuses on women mobile gamers, and I believe in next two to three years there will be a very large section of mobile gamers in India. I believe this is the right genre because India is the second-largest country for Facebook and Facebook has a very high percentage of women and the time spent on Facebook by women is higher than men. People who are tech savvy, who are on mobile internet, who do lot of activities – that’s my audience for TrulySocial.

How is the Indian mobile gaming space structured? In the Indian mobile gaming industry, you predominantly have platforms, publishers, developers, and then ad networks and monetisation platforms – that’s broadly the ecosystem. A large share of users is dominated by Google Play and iTunes. The domestic market has also seen a rise in the number of developers. They publish themselves, while some others require the support of a publisher whether in terms of user acquisition, IT infrastructure, understanding data and analytics – that’s where the publisher comes in. In India there are very few publishers. Publishers exist when there is a large ecosystem of developers and you can check the quality of the developers.

How do mobile games fare vis a vis PC/console games? In India PC games didn’t happen. Console is very low. Predominantly gaming in India is centered around mobile and the simple reason is that mobile is a personal device and its with you. Given that Indians don’t have many entertainment options, mobile becomes the primary entertainment device. Gaming and videos are the two entertainment options.

What kind of business models dominate the gaming industry in India? The traditional business model is subscription services run through mobile phones which are called value-added services. Those are still the largest. The second business model is you take games and put them on Google Play and iTunes where you’re doing a freemium business model. Monetisation happens through ads or through in-app purchase. These are the two broad business models that exist.

Which model works more?
Fundamentally, habit formation, in-app purchase is yet to happen in India. It will take time. Besides this, last-mile friction problems for payment are very high. Combined with the consumer habit and last-mile friction in micro payments, in-app purchases are a difficult bet to take on mobile gaming. So, the ad model becomes the predominant model in the freemium space, while subscription continues to be the large pie because you’re dealing with consumers from the bottom of the pyramid and the numbers are huge.

In terms of content, what games are popular?
Since India is not a gaming nation, keep aside the top 20-30 million people who are Western travellers with high-speed devices, the bulk of Indians are only just having their first brush with gaming on mobile phones. These users play a little bit and then move on to the next game. They are very casual users. They love to play running, racing, arcade, puzzle, shooting games – depends on whether it is a female or male audience. Male audiences prefer shooting games, while women love puzzles, racing and runner games. Kids love racing, running games.

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In the zone with Nazara Games

21 Aug 2015

Speaking to AnimationXpress.com, Nazara Games, MD, Nitish Mittersain and CEO, Manish Agarwal open up on the Indian gaming ecosystem; expansion plans of Nazara Games; future of indie developers, among other interesting things.

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Nazara will invest in mobile gaming firms, says CEO Manish Agrawal

14 Jul 2015

Manish Agarwal, CEO of Nazara Technologies, believes that the Indian mobile gaming industry is entering a golden period. He is of the view that the next 300 million customers will shape the future of gaming in the country.

Agarwal believes that mobile gaming in India will mirror growth of the e-commerce industry. While the last three-four years belonged to e-commerce, the next three-four years will be big for gaming in this country, he said in an interaction with Techcircle.

Agarwal also highlights various revenue models adopted by companies and Nazara's approach in dissecting the market on basis of consumer behavior.

Given the huge potential of gaming in India, the mobile entertainment company is keen to invest in firms that have a strong 'proof of concept' "Nazara will focus on first time mobile gamers, we will look at very simple and very casual mobile games which will not be very sexy or cool to a pro-gamer. We will make games which are culturally relevant to India," he says.

Agarwal was the chief of Reliance Games before joining Nazara as CEO in June.

He has over 16 years of experience in digital, consumer marketing and mobile gaming.Manish Agarwal, CEO of Nazara Technologies, believes that the Indian mobile gaming industry is entering a golden period. He is of the view that the next 300 million customers will shape the future of gaming in the country.

Agarwal believes that mobile gaming in India will mirror growth of the e-commerce industry. While the last three-four years belonged to e-commerce, the next three-four years will be big for gaming in this country, he said in an interaction with Techcircle.

Agarwal also highlights various revenue models adopted by companies and Nazara's approach in dissecting the market on basis of consumer behavior.

Given the huge potential of gaming in India, the mobile entertainment company is keen to invest in firms that have a strong 'proof of concept' "Nazara will focus on first time mobile gamers, we will look at very simple and very casual mobile games which will not be very sexy or cool to a pro-gamer. We will make games which are culturally relevant to India," he says.

Agarwal was the chief of Reliance Games before joining Nazara as CEO in June.

He has over 16 years of experience in digital, consumer marketing and mobile gaming. ...

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